Bass Ale Gurning Academy
Client: Bass Pale Ale
Description: After the success of Bud Light's Ro-Sham-Bo league, Bass Ale saw
an opportunity to establish itself as the official propagator of a new and outlandish bar sport. After I suggested that we set our sights on Gurning (the odd British pastime of pulling funny, disgusting, freakish faces), we conceived and executed a two-trimester promotion that included on-premise and off-premise support, along with jerseys and rule books for participants. The client is currently planning their next steps to making this happen at bars all over the United States. Fantastic logo illustration by Ray Frenden.
