Bud Light Drinkanomics Promotion
Client: Anheuser-Busch InBev
Description: Bud Light wanted to expand their sales at convenience stores across the United States. So we built a promotional program that provides customers with 'stimulus checks' (refunds) printed on the back of their ATM receipts that offer discounts on Bud Light products. Naming and concept, pitch and execution. Done while employed at Shaw Company. Now in testing stage.
