Bud Light Golden Wheat Concepts
Client: Anheuser-Busch InBev
Description: Following the enormous success of Bud Light Lime, Bud Light wanted to expand the brand to include a wheat beer. While at Shaw Company, I was asked to comp up a national ad look and several type treatments for the 'Golden Wheat' name. Even though I was skeptical at first, I can personally assure you: It's way, way better tasting than it should be. Find out for yourself later this year.
