Natty Light Tailgating Promo
Client: Anheuser-Busch InBev
Description: Nothing belongs at a football tailgating party more than near-infinite amounts of Natty Light in a can. So we decided that all of that Natty Light should arrive on campus in style. We created two vehicles that travel around the United States to the biggest college games of the year. One of them houses the promotional reps on their road trip, and the other (like Optimus Prime) transforms into a 2,000 square foot tailgating playground for discerning adults. Catch the Nattygater and Nattywagon at a school near you this fall. Responsible for naming, concept and design while at Waylon Ad.
