Shocktober
Client: Shock Top / Anheuser-Busch InBev
Description: Every beer deserves its own month on the calendar, right? So we went with Shocktober for Michelob's fast-rising new brand of Belgian-style witbier. Roll-out consists of in-store signage, retail display enhancers, print ads, cocktail mixing menus and educational booklets that you might encounter at your favorite bar. Done with Shaw Company.
