Thomas Coffee Rebranding
Client: Thomas Coffee Co.
Description: Thomas coffee has been a local St. Louis coffee roaster since 1984. Once known for unmatched gourmet coffee, they have slid into lowest-shelf obscurity over the last decade. When the company brought in a new owner we were asked to update the logo, packaging and overall corporate identity so that the brand's look reflected the quality of the coffee in the can. Hitting (top) shelves now. Here's the original Thomas can for reference.
